As medical professionals, Optometrists can and should OWN the Dry Eye Space. Proactively diagnosing Dry Eye Disease and prescribing innovative solutions, focused on preservative-free options, differentiates medical-based optometry versus optical chains and pharmacies.
Carrying a range of premium products shows that you are up to date with current technology/research thus better equipped to treat your patients to the full extent of your ability.
The keys to successful outcomes requires a holistic approach.
